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What SEO and SEM mean for your website?

If you have ever wondered why some website is placed on the first page in the Google search while yours end up on 67th. This post has been written for you!

Most of the web traffic is driven majorly by commercial search engines such as Google, Bing, and Yahoo! Even though social media can generate visits to your websites, SEO is a key to success and a tool increase your traffic!

Search Engine Optimisation is a methodology of strategies and techniques, which helps to increase quantity and quality of the traffic to your website. This practice allows your website to obtain a higher ranking placement in the search results. In easy words, it gives you a better opportunity to find people who are looking for what you offer.

It is common, internet users tend to visit websites which are on the top of the list in the search engine results. So better ranking place means more targeted traffic to your website. Consequently, SEO provides placement that leads to publicity and profit. Moreover, investing in SEO brings more visible results and exceptional rate of return, than any other type of marketing.

And here we are coming to the search engine marketing. Basically, SEM is one of the most effective ways to promote your products and grow your business online.

SEM is a broader term than SEO. It is a type of digital marketing that includes research, submission, and positioning of a website. SEM strives to achieve for your website a high visibility and to gain traffic through both paid and unpaid efforts. To get the desired results, SEM involves such tools as SEO, keyword search, competitive analysis, paid listings, etc.

That is it! If you want to raise your rank and have a better placement in a Google search. SEO and SEM are the things your website needs.

If you still have any doubts to clear or you would like to discuss with us your thoughts on SEO & SEM, do not hesitate to email us at [email protected].

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