SEO: Why instead of What
Previously, 8volution highlighted the meaning of these three magic letters SEO. Now you should have a better understanding of what a search engine optimization is. But to understand what is SEO is not the same as to realize its importance for your business. This time we place the question why instead of what.
Step back and look at the big picture
What is the reason stays behind each new strategy, tool or service we implement to our business? – Improvement. And why we are always searching the way to improve it? – To bring new customers to the company. And why do we try to engage more and more customers every day? – Easy! To have a better outcome.
So let’s summarize. The reason to engage Search Engine Optimization is to maximize the profit of the company..
There is not always a “right” answer
Talking about SEO, we should take into account not only one action is involved. SEO is a complex of strategies that can be applied in numerous combinations. And for every business it is different. Or to be more exact, it is a unique combination for every company.
Generally, all SEO solutions are based on improving organic and paid traffic using SEM. Regarding organic traffic, SEO focuses on the building backlinks, writing content and keyword planning. As for paid traffic SEM, it is necessary to choose the right bidding strategy and to find the best-paid keywords.
So! The purpose of the SEO is to get the company on the first page of the Google Search.
The expertise coming with experience
8volution is not an exception. Relying on our knowledge, we have started one year ago to work on our own SEO. And after a while, we began to help our first clients as well. It took some time to see the gap between theory and practice. As long as, to understand that SEO can be not only a white or black. Sometimes, you need to find your gray.
No one says that was is easy. But we did it.
Of course, it takes a time to see the result of SEO. In average, a company can get the visible changes in six months. And during this time, there is no option to throw up the hands. The only way to succeed is to keep improving the traffic using all the possible methods. Do not forget SEO is a marathon, not a sprint.
Filling the blanks in SEO solutions
8volution is not the first digital company that works on search engine optimization. But we are one of a few who decide not to follow the outdated practices. We took only the approaches that bring result and can adapt to the fast-changing digital world. And combined them into 8volution B.A.C.K. The system which generates traffic to the website and improves the ranking.
Backlinks or quality signals for Google
With a help of “backlinks,” you can link the website with a higher ranking to your own site. Moreover, backlinks can be specified as the supreme ranking factor. This is the way how you can drive your organic traffic. Nevertheless, a lot of things should be taken into account for, such as bad backlinks can bring you only a mess.
We have got this lesson while building backlinks for 8vocom. Firstly, we were creating as many backlinks as we could. We thought: the more is better! But not in the case of linking your site. As a result, websites that were not related to the web development and with a not high ranking linked to 8vocom. You may think, why is it so bad? Because the quality of the backlinks matters! Only if the websites that link to you are authoritative, you will get a better ranking and traffic.
Analytics is the data that drives actions
Digital Analytics is a key element in digital marketing and website optimization. It contains collection, measurement, analysis and interpretation of the digital data. In its turn, these data illustrates user behavior on the website, mobile site, and apps. Generally, digital analytics enable companies to understand how their sites and apps are being found and used.
As a digital agency that works on SEO for other brands. We clearly understand that it is impossible to choose a strategy and follow it without any data. 8volution believes, the things that can be measured can be managed. Using digital analytics data, our company has found the way to optimize customer experience on the Repair8pp website. And automatically, their marketing ROI and overall business performance have improved.
Content is a commitment but not a campaign
Content is a proven way to success. Instead of pitching the website with naked products or services, fill it with a valuable information. The website should provide a truly relevant and useful content to customers. In this way, you will not only help to solve their issues but will develop customer engagement as well.
Moreover, Google PageRank that rank your website, check how much content is on your site. So do not be surprised when content will raise your ranking, but not a creative design or quality images. I do not think that it is necessary to speak about an example, as long as you are already reading our post. 8volution is really concerned about the relevant content. That is why every week our followers get a unique post in the scope of the digital marketing.
Keywords are the arrows to your website
It all begins with words typed into a search box. Finding the right keywords is one of the most important, valuable, and high return activities in the SEO. Technically, ranking for the right keywords can make or break your website. It’s not always about getting visitors to your site, but about getting the right kind of visitors.
First of all, it is necessary to understand the value of each keyword to your website. Sometimes it is worth to pay more for common words that people type in the google search. But it depends, as the unique word that is connected to the content of your website, might bring you even more customers. For instance, we used both approaches for an eCommerce store Sepphire.com. And finally, end up with a result on the first page of the Google search.